Showrunner Lands Amazon Investment to Remix IP
https://www.showrunner.xyz/ by Fable
Some time ago — not in a galaxy far away, but right here — we went down the AI movie rabbit hole.
What we found was strange. A little frightening. But also something entirely new and it set the course for our companies. We found a kind of media where AI doesn’t just help make entertainment. It remixes it. Live. On demand. Infinite content, spun from prompts.
And beneath it all? A new currency. Human Intellectual Property. HIP.
Now Amazon has thrown its weight behind this future, making a significant (undisclosed) investment in Fable https://www.showrunner.xyz/ , the San Francisco startup behind Showrunner. If you haven’t seen it yet, Showrunner is an AI-powered tool that lets users generate their own TV episodes. You type a prompt, it builds a scene. You upload a face, it inserts you into the story.
OUR FIRST FULLY AI AUTOMAITED TV SKETCH [[ Show: Exit Valley Primetime Prompt: Thiel starts insulting Altman saying his tech is so lame and then they start arguing about who's AI will destroy the world first. Set: Village Street Merchant Stand Characters: Sam Altman, Peter Thiel Action: Activity Existential Crisis Walking: Enters then Exits (Group) Prop: No prop Filter: No filter Created for: @aifilmcompany.com ]]
It’s not a production tool. It’s a simulation engine for storytelling.
A few years ago, the first version of this system went viral by remixing South Park episodes in an AI-generated world. No crews. No scripts. Just prompts, virtual cameras, and auto-piloted characters. That system — now known as SHOW-2 — has been rebuilt, expanded, and quietly tested by over 10,000 users. Now, backed by Amazon, it's stepping into the mainstream.
The implications are massive.
I explained all this to my wife. She said, “So I could remix Lethal Weapon?”
Yes. And we imagined our version — Murtaugh and Riggs trying to stop the Three Bears (yes, from Goldilocks) from robbing a bank. That’s the idea. Old IP. New prompts. Endless permutations.
Showrunner is more than a toy. It’s a platform. A subscription model ($10–$40/month), creator-first revenue share (40% payout if others remix your content), and negotiations with major studios like Disney to license official storyworlds. Users play inside canon, but the studios still hold the keys.
At The AI Film Company, and at BAI-LEY, we’ve been preparing for this shift with our capture systems and code. Because while the mainstream focuses on the AI output, we’re more interested in what goes in. The source IP and how you turn it into this new media form. We’ve always said it, we shoot data, structured data. We’ve also developed .DAVE, the legal architecture that allows your ideas to live, adapt, and be licensed in this new ecosystem.
We still make the original story, but maybe it’s not just a movie. But we also build the IP data. We create what we call HIP — Human Intellectual Property — and we engineer it for the remix era and we make it ownable. That means story data (HIP) that’s structured, authenticated, and traceable. It means capturing not just footage, but performance data. Dialog intent. Character arcs. World logic, even animals and flora.
Because this is the future:
A platform where people play with your stories.
And you, as the originator, get paid every time they do.
Whether Showrunner succeeds or not, Amazon’s investment signals a permanent shift and the start of the IP remix world. AI won’t just assist production. It will become a second layer of media — remixable, playable, and infinite. And the only thing that will matter is what’s human-made, structured, and owned.
That’s what we’re building.
Story DNA, Human Intellectual Property.
