Adobe’s “Unfinished” Film Proves We Are Right
Adobe Just Opened the Door. They Found Us Already Inside.
Earlier this week, Adobe launched something called The Unfinished Film. It’s a creative project built around a deliberately incomplete short scene. There’s no ending. No final cut. You download the footage, take it apart, and rebuild it using Adobe Firefly or whatever tools you like.
It’s designed to challenge the idea of closure. The idea that a film needs to be finished by a single author at a single point in time. What they’re really offering is a prototype for a different kind of media. Something modular. Something alive. Something collaborative. What they haven’t yet built—what’s missing from this experiment—is the framework that makes it sustainable, trackable, and usable at scale.
That’s what we’ve built.
We Call It the Sandbox
At The AI Film Company, we create film and TV titles designed from day one to be reinterpreted by intelligent systems and future-facing platforms. These aren’t just videos. They’re structured, licensed, modular IP packages.
Each title lives inside a Sandbox—a digital environment containing everything from raw footage and sound to metadata, character profiles, performance capture, and visual design references. Inside that sandbox are Components, individually accessible, swappable, and versioned.
The glue that holds it together is .dave, a machine-readable format that records authorship, validates creative intent, and tracks usage across remix and distribution cycles.
Without .dave, remix culture becomes a legal and creative minefield.
With it, you get version control for creativity.
What Adobe Gets Right - and Where It Stops
There’s a lot to like in Adobe’s approach. They’re letting go of the idea that a story needs to be closed. They’re inviting the audience into the edit. They’re hinting at a world where the act of storytelling is passed forward, not locked down.
But remixing footage without structure is just a lab experiment. You get chaos. You get engagement, sure—but it burns out. What we’re doing is building a new kind of IP economy. One where media isn’t just viewed. It’s played with. Replayed. Forked. Adapted by both humans and machines, legally and creatively.
That requires architecture. Not a feature. A system.
This Isn’t a Thought Experiment
We’re already working with next-gen AI platforms. We’re designing titles for AI systems to distribute, personalize, and evolve. The same way Spotify turned music into a responsive medium, we’re building a pipeline that lets film and TV do the same.
This model isn’t theoretical. It’s working.
We’re not ideating. We’re producing.
Want to Take Part in Adobe’s Project?
If you’re here looking to get involved in Adobe’s Unfinished Film, you can download the scene and learn more about the project directly from Adobe’s official page:
🎬 Join the Unfinished Film Project →
Then come back and think about where this is going next.
We’re building the framework that lets stories like this live beyond the remix.
Let’s Talk
If you’re building platforms for generative storytelling, if you’re a studio looking to structure IP for machine-native use, or if you’re a producer sitting on a vault of unrealized assets, we should talk.
Adobe just proved there’s appetite.
We’ve built the kitchen.
