‘Duty of Care’ Passes Quarter Million Views

Asa Bailey’s Debut Feature Film Duty of Care | A Human Story That Connected
Article by The AI Film Company

A Small Film That Reached a Quarter of a Million People
When we released Duty of Care, we didn’t plan a campaign. There was no media budget, no push, no optimisation. It was a small, human film about responsibility — made the traditional way, by a team who cared. Yet it quietly just passed 250,000 views.

That number matters not because it’s viral, but because it proves something simple: audiences still recognise truth when they see it.

What the Film Says
Duty of Care looks at how responsibility survives in an age of distance. It follows people who choose to act, even when no one is watching. The story is intimate, grounded, and unhurried. It lets silence do the talking.

The reactions we’ve seen tell their own story. Comments mention “real people,” “real feeling,” “something missing in most films today.” That connection didn’t come from technology. It came from attention — the kind you can’t automate.

Made by People
The film was produced inside The AI Film Company’s wider mission: to use AI and technology to elevate human authorship, not to erase it.
Every frame of Duty of Care is human work. The AI comes after — used in restoration, archiving, and delivery — but never in place of the original intent.

That distinction matters. We’re entering a time when automated content floods every feed. What cuts through isn’t scale. It’s presence.

Why It Endures
A quarter of a million views is only a number, but behind it is a signal. It says that audiences are still drawn to what feels human — to imperfection, to care, to craft.
For us, that’s the proof that this path is right. We’ll keep making films that start with people and end with purpose.

Duty of Care continues to travel.

The conversations it starts are the reason we keep going.

© The AI Film Company 2025
The AI Film Company is part of The BAI-LEY Creative Group.